Vet Direct Pay Revolutionizes Medical Insurance for Dogs and Cats by Eliminating the Reimbursement Model

August 25, 2017

Seattle, Aug. 25, 2017 (GLOBE NEWSWIRE) -- Trupanion, a leader in medical insurance for cats and dogs, remains the only pet medical insurance provider offering a direct pay platform that pays veterinary hospitals immediately. The web-based application is revolutionizing the way pet owners are able to approach the costs of veterinary care by removing claim forms and eliminating the reimbursement model.

Trupanion logo

“Trupanion gives us the peace of mind that our dog’s safety and health will never have to be compromised due to financial restrictions” said Deanna C., a pet owner in Calgary, Alberta. When her Bernese Mountain Dog, Ben, needed eye surgery, bladder surgery, and developed reoccurring pneumonia, his veterinary bills totaled over $21,700 in just two years. “We have direct billing through our vet so we don’t need to pay up front. His vet bills are certainly more than my husband and I could afford on our own. Ben is part of our family and we couldn’t imagine what we would do without insurance.”With the reimbursement model, pet owners who are not able to pay a large veterinary bill at the time of service may be unable to provide the necessary treatment for their pet. In some instances, traditional pet insurance does not solve the problem of economic euthanasia. This occurs when pet owners elect to euthanize their pet due to the costly upfront costs of care. Vet direct pay offers a solution. 

When his Labrador Retriever was diagnosed with Immune-Mediated Polyarthritis (IMPA), acute pancreatitis, and glomerulonephritis at 6 years old, Michael P. of Charleston, South Carolina was relieved that his veterinarian was able to offer vet direct pay.  “It has been a difficult time for Camden and I can say without question that she would not be with us today without Trupanion. Camden required tremendous intensive care, and we could have never afforded it. Trupanion was prompt reviewing records and issuing payment, especially since they worked with our hospital so we didn’t have large out-of-pocket expenses” he said. Insurance covered over $22,000 toward her treatments and medications and today, Camden is thriving.

Trupanion’s web application rolled out in veterinary hospitals across North America in February 2016, and remains the only web-based integration tool for vet direct payments in the pet health insurance industry.


About Trupanion

Trupanion is a leader in medical insurance for cats and dogs throughout the United States and Canada. For almost two decades, Trupanion has helped provide peace of mind to pet owners so they can focus on their pet's recovery, not financial stress. Trupanion is committed to providing pet owners with the highest value in pet medical insurance. Trupanion is listed on NASDAQ under the symbol "TRUP". The company was founded in 2000 and is headquartered in Seattle, WA. Trupanion policies are issued, in the United States, by its wholly-owned insurance entity American Pet Insurance Company and, in Canada, by Omega General Insurance Company. For more information please visit

Source: Trupanion