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Why Trupanion

At Trupanion, we're on a mission to help loving, responsible pet owners budget and care for their pets.


for 66 quarters in a row(1) (2)


total enrolled pets(1)


retention rate(1) (3)


in veterinary invoices(1)

Pet owners in North America spend over $62 billion caring for their 180 million dogs and cats each year, and those numbers continue to climb. However, pet owners are faced with tough decisions when their pet becomes unexpectedly sick or injured. They stress over budgeting and planning to account for financial burdens of veterinary care. At Trupanion, we understand both the pet owner’s point of view and veterinarian’s perspective in this situation. We’re here to help pet owners afford the best veterinary care possible for their pets which helps veterinarians provide the best care possible to pets.

Over the past 20 years, Trupanion has lead the creation of this new category of medical insurance for cats and dogs in North America. With our Territory Partner network and an unmatched North American footprint, we are redefining the pet insurance landscape. Our differentiated business model is resilient and consistently delivers strong recurring revenues. By continuing to relentlessly execute on our strategy, we are confident that we will have continued growth for decades to come.

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(1) As of March 31, 2024
(2) On a constant currency basis
(3) Calculated on a trailing three-year basis

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